SEO in foreign languages

[Barquitos]

Hi everyone,

I currently run a website called Barquitos www.barquitos.com

The site is an extension of a shop that is based here in Spain. Though because the town is particularly touristy we built the website to offer English and Spanish as language options on the site. English on Barquitos.com and Spanish through a sub domain es.barquitos.com.

In an ideal world I want to rank the English version for English phrases on Google.co.uk, and the Spanish sub domain on es.barquitos.com. However, my Spanish is only at a reasonable standard, probably not good enough to look at writing quality content in Spanish.

Is building up the Page Authority and Domain authority for the English main domain enough to rank the Spanish sub domain or do we need a focussed approach for both languages?

Any tips or advice for helping to rank sub domains in foreign languages would be greatly appreciated.

Thanks everyone

Stu

[Devanur-Rafi]

Hi Stu, here is a quick link from Google that can guide you in this regard:

https://support.google.com/webmasters/answer/182192?hl=en

Once you go through it, please feel free to get back with further queries.

Best,

Devanur Rafi

[Barquitos]

Thanks Devanur, appreciate the response.

Yeah I have read that before, and took everything into account when setting up the site. My only issue now is really pushing the SEO ongoing. Would you say pushing the link building on the main domain (English site and English SEO) would in turn rank the sub domain as well?

Many thanks

Stu

[Devanur-Rafi]

Hi Stu, as the root domain and sub-domain are targeting different geo-locations, moreoever Google treats the sub-domains a little more like a stand alone website, it is highly recommended to earn links for both of them individually, by all possible means from their respective geographies, I mean from the web properties operating or targeting audience in those geo-locations. For example, it would be odd for me to earn links for a Japanese website, targeting Japanese audience from web properties operating or targeting USA audience. Though this is not uncommon, it will not serve the purpose. Over and above this, fetching quality back links from any where is always recommended especially if those links are from authority web properties with high DA, PA and other SEO goodies like good Google PageRank etc..

I would conclude by addressing your question that fetching links to the root domain will not help much to make the sub-domain rank high in search results for many obvious reasons. Just like  we do deep link promotions for promoting pages other than the home page so that they can rank high for their respective target terms, we should be promoting the sub-domains also as if they were standalone websites so as to get maximum benefit from an off-page promotional campaign.

Hope it helps my friend.

Best,

Devanur Rafi