301's & Link Juice

[ravashjalil]

So lets say we have a site that has 0 page rank (kind of new) has few incoming links, nothing significant compared to the other sites.

Now from what I understand link juice flows throughout the site.  So, this site is a news site, and writes sports previews and predictions and what not.  After a while, a game from 2 months gets 0 hits, 0 search queries, nobody cares.  Wouldn't it make sense to take that type of expired content and have it 301 to a different page.  That way the more relevant content gets the juice, thus giving it a better ranking...

Just wondering what everybody's thought its on this link juice thing, and what am i missing..

[csfarnsworth]

Check the Page authority of that page.If you have created new content and its have some page authority I surely suggest you to redirect it to new one. Its surely pass link juice.

[RobertFisher]

ravashjalil

With a news/sports site in particular you are going to have continuous stories you are writing. When you start doing one 301 to another to another to another to another to another to another... sooner or later it is going to appear to be THE SPAM CITY GAZETTE. You do not want a site like that. With a news or sports story unless huge and it is our byline, etc. you are not going to have enough juice on any given page to really benefit you. You ultimately will be attempting to move juice from internal pages to other internal pages. 
You are better served to do it the old fashion way, just keep writing great content, etc. Archive the older stuff and let the visitor do their bit. If you get  a page with a lot of links coming to it, you might want to leave it alone as people seem to want to read that...not get sent somewhere else.

Best,

Robert

[ravashjalil]

Hi, thanks for your response.  I agree with what your saying.  The fact is though, my idea was to 301 all the articles that are no longer relevant to the "This weeks previews" so basically all the old articles would be getting 301's to 1 link.  so it wont be 301 to one page, then that page 301 to another site...etc

You know what im getting at? Sorry if im making it confusing.

[RobertFisher]

For me, I would need to know that the links had variation. So, for each page say A, B, C, D, and E, you have a week or two in between them. So page A runs on the 1st and it gets a couple of links. Page B runs on the 15th and gets a couple, Page C runs on the 30th and gets a couple and so forth.

The links to be truly helpful (at least at some point of which I could not tell you) cannot be the same couple of links to each page. If they are varied, I can see it having validity, but at some point if you are getting links to the pages from the same site/page/person, I think it has to ring a spam bell at some point. PLEASE NOTE: I cannot show you that anywhere that I am aware of so you are free to test it out. I just am using gut here.

Thanks

[GregB123]

When I first read your question, the first thing I thought of was just recycling the URL's each sports season...

For instance, each year the Bears play the Packers, so in 2013 you write up your prediction on the page: mypredictionsite.com/bears-vs-packers.html and the page hangs around until 2014 when you re-write and re-publish the page for that year's game. Be sure to use schema and other tags to assign a recent Date for updating the page, and put something big and bold at the top of the page so people know what season the prediction is for. (Maybe also a tally of how well you did predicting their previous matches.)

That way any links it picks up over the years are pertinent to the Bears playing the Packers, and that could help with ranking. Also you don't have to keep track of perpetually growing collection of 301's.

Just a thought...

[AlanMosley]

a 301 simply redirects a request to a new request with a new url. If the page has no external links then a 301 will do nothing for you.  If you don't want the page delete it, remove any internal links and your done

Each request leaks link juice.
If you have links pointing to page A, and you 301ed page A to page B, then any link juice will go to page B , but will lose a bit of link juice, in fact you lose it twice, once for the link, and once for the 301 redirect. If the only links are internal links why not just link to Page B in the first place.

but I would not remove the page, all pages have PageRank to start with, the more pages on your site the more PR, but the more pages to share it with, but with smart linking you can sculpt the more PR to fall on pages you want it to and less you don't want it to.

Read this simple explanation http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank

[ravashjalil]

Lots of interesting ideas.  Thanks you everyone.

[RobertFisher]

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