Google Hummingbird Update - Any Changes ?

[AWCthreads]

Two primary areas of focus for Hummingbird:

1. Better results for longer tail keyword inquiries

2. Voice command results

The public is becoming more seasoned at search as the years go by so they are comfortable adding more terms to their search.

IMO, social has also helped educate internet users for specificity:  @xyz or .com/xyz etc.  We're actually telling people what to enter after a hash-tag. Unthinkable a few years ago.

I'm curious if/how this will affect how many keywords to put in the title tag (for ecommerce - catetories and product names/titles).

[David_Smith]

Although a lot of SEOs and Marketers are only hearing about Hummingbird for the first time this week, it has been running as the new "Engine" for around a month or so.

Google’s saying there’s nothing for SEOs or publishers worry about as there's no need for us to change what we're doing.  Given that there hasn't been a marked shift in rankings over the last month (certainly not on the same scale as with Penguin, Panda or Caffeine updates were rolled out anyway), it's suggested that Hummingbird isn't something to fear.

From what I can gather, it is an added level of intelligence which has been plugged into Google Search in order to improve long tail search results and results for Conversational Search.

Anyway, I hope that my reply is helpful!

[AWCthreads]

Related to conversational search. Good to know.

Thanks David.

[David_Smith]

Sorry AWCthreads, I didn't realise that you had already covered that... Unfortunately I didn't see your post at the time of writing and I wouldn't want folks thinking I just copied you lol.

I started writing my post about an hour ago and got distracted before coming back to it.

[AWCthreads]

You answered my question so it didn't seem dated to me.

[David_Smith]

Sorry, I'm not following you here.

I replied to the initial question:

"Google has update with the new alogrithm and did you see any effects and as they are not revelaing the techinicaly how they work ?

What's your opinion ?"

At least that's what I thought I was doing, but I am new to Moz, so could be wrong!

[AWCthreads]

I'm curious if/how this will affect how many keywords to put in the title tag (for ecommerce - catetories and product names/titles).

If its related primarily to conversational search it sounds like something I won't be sweating.

[David_Smith]

Sorry... I thought that you were telling me off lol!

I'm glad that I have answered your question.

[Seaward-Group]

phew I haven't been effected however Chris has posted some interesting results showing the hummingbird impact on search results.

[AWCthreads]

Good article. Thanks for posting

I need to read some more on it.

I wondered how the refinement might influence the Title content.

I don't typically include "buy" in the title but I've got to look at our serps and re-think this.