The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. White Hat / Black Hat SEO
    4. Does this look like a Penguin drop to you?

    Does this look like a Penguin drop to you?

    White Hat / Black Hat SEO
    11 4 277
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Gavin.Atkinson
      Gavin.Atkinson last edited by

      Can't say I'm any kind of expert, but I have been dealing with Penguin penalties on a couple of sites and I can tell you that your traffic graph looks nothing like the Penguin penalties I've seen.

      If you had been hit by Penguin back in late September you'd have lost 80% of your traffic over two or three days. Penguin penalties seem to apply very quickly.

      This looks to me more like progressive slow discounting of your site in the search rankings (have you been tracking your keyword rankings?) which would be more likely to be cause by bad backlinks or association with spammy sites (by being in the same IP range). I think these are Panda rather than Penguin.

      However, I have not seen the impact of the most recent Penguin "tweaks" that Google has been rolling out this year. The easiest way to check is to overlay the dates of the Penguin and Panda updates on your traffic graph. Any impacts will usually be seen within 48 hours of the update (when Google next indexes your site).

      srmaximo 1 Reply Last reply Reply Quote 3
      • srmaximo
        srmaximo @Gavin.Atkinson last edited by

        Interesting.  I haven't been tracking my keyword rankings systematically, but the ones I keep my eyes on have dropped since last year.

        1 Reply Last reply Reply Quote 0
        • MickEdwards
          MickEdwards last edited by

          Unless you can be sure that you have been actually hit by a penalty (manual or algorithmic) I would also take time to look at:

          1. Google update collateral damage - your link profile could be full of devalued links which takes time to filter through.

          2. on-page SEO is weak - page load speed, chained 301's, possibly indexed duplicate tag/query string pages etc etc (i've had over 50% improvement on organic traffic ensuring this area is spotless and as optimised as possible)

          1 Reply Last reply Reply Quote 1
          • Kingof5
            Kingof5 last edited by

            Hard to give an answer without seeing the traffic graph for the time periods you mentioned the drops. If the drop in May was around the 22nd to 25th, it likely was a Penguin update. We got hit by it at that time.

            Other things could've been dragging the site down over the last year and then Penguin may have hit and caused the free-fall. Definitely get rid of the directory links and any other links you think Google might penalize you for in the future.

            srmaximo 1 Reply Last reply Reply Quote 1
            • srmaximo
              srmaximo @Kingof5 last edited by

              David, the steep decline in May was over the 22nd and 23rd, so it does look like Penguin 2.0 nailed me.  See screenshot of a more zoomed-in traffic graph.

              It sounds like Penguin is at least partially the cause of my problems.  Time to start disavowing.

              7IV8HjZ

              1 Reply Last reply Reply Quote 0
              • Gavin.Atkinson
                Gavin.Atkinson last edited by

                I still don't see it. Can you post a graph showing just the two weeks either side of 22/23 May? Penguin traffic drops are, in my experience, usually pretty steep. This still looks too gradual.

                srmaximo 1 Reply Last reply Reply Quote 0
                • Gavin.Atkinson
                  Gavin.Atkinson last edited by

                  This attachment shows what happened to one of my sites that was hit by a Penguin update. This is what I would expect to see (I've seen similar graphs from many others who were also hit).

                  5212c120c70855-43379547

                  srmaximo 1 Reply Last reply Reply Quote 0
                  • srmaximo
                    srmaximo @Gavin.Atkinson last edited by

                    Sure thing.  Here it is.

                    I think the drop looks less dramatic in this shot--it's harder to see the change in trend--but over a three-day period from May 21-23 the traffic dropped by about 20%, discounting the gradual steady decrease in traffic happening at the same time.

                    lHWbYlS

                    1 Reply Last reply Reply Quote 0
                    • srmaximo
                      srmaximo @Gavin.Atkinson last edited by

                      Ouch.  I'd say my drop looks consistent with that pattern, though much less dramatic.

                      1 Reply Last reply Reply Quote 0
                      • Gavin.Atkinson
                        Gavin.Atkinson last edited by

                        Still not convinced. Here's an example of a Penguin 2.0 traffic drop graph from 22 May. Much sharper drop away than yours.

                        02-sm-seo-visibility.png

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post
                        • Massive Drop in Users
                          JohnSammon
                          JohnSammon
                          0
                          3
                          53

                        • Looking for service like one load
                          MattRoney
                          MattRoney
                          0
                          2
                          456

                        • Page keeps dropping
                          danwebman
                          danwebman
                          0
                          2
                          64

                        • Looking For SEO expert
                          Andy.Drinkwater
                          Andy.Drinkwater
                          0
                          5
                          492

                        • My site www.sriindustries.com dropped to back page penguin 2.1
                          Dr-Pete
                          Dr-Pete
                          0
                          7
                          201

                        • What is the difference between Positive Impact, No Impact, Negative Impact and Extremely Negative Impact in term of Google Update like panda or penguin etc.
                          Christy-Correll
                          Christy-Correll
                          0
                          3
                          1.0k

                        • It looks to me like crap still wins
                          vansy
                          vansy
                          0
                          15
                          734

                        • Not Sure Exactly How Penguin is Effecting My Site (looking for tuff love)
                          Juratovic
                          Juratovic
                          0
                          3
                          522

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy