Google Showing H1 Title Instead of Doc Title in Search Results?

[sbrault74]

I see this often for my website: Google displays my pages' H1 title instead of the document title in its search results.

Is there any particular reason for this? Do we have any kind of control on this?

[FedeEinhorn]

Hey Stephane,

The reason: Google thinks your H1 content is more likely to interest the user than your title.

Control: None. However, you should do some tests analyzing why Google thinks your H1 is more attractive than your title and change it to better target your audience.

Hope that helps.