Being Outranked But Don't Know Why!

[RickyShockley]

My client, Comprehensive OBGYN of the Palm Beaches, is being outranked by two sites that have lower DA/PA and seemingly inferior on-page work for the term "palm beach obgyn". https://www.google.com/search?q=palm+beach+obgyn&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Our site is comprehensiveobgyn.net

The two sites beating us are "obgynpalmbeach.com" and "obgynspb.com"

My only thought is the exact match domain factor may be coming into play a bit, but It doesn't seem like it should make THIS much of a difference.

Any thoughts?

[jesse-landry]

Quickly, my first thought is try shortening up your Title tag. Play with that a bit. I think you could do better. Notice what the other two title tags are beating you with.. Play around..

But what will definitely win you over is this - SEO! Build some content, gain some links, keep 'em relevant and you'll succeed.

[RobertFisher]

Ricky,

You have issues. OK, I will give you the short version of why you are ranked below two OB/Gyn clinics that happen to be in Palm Beach Gardens and West Palm Beach (obgynpalmbeach.com) and (obgynspb.com) and, sorry Jesse it is not the title tags. You are located in Loxahatchee according to your website contact page and in Wellington Florida according to your Our Practice page and your Services main page.

You have no map API and use a simple image. Your driving directions goes to Bing maps and it shows your location as Loxahatchee Groves, Fl. (Yes, I know, it is in Palm Beach County). What I find interesting is that in the 3 pack there is actually a physician from Wellington, Fl. but she is consistent with Wellington.

So, you don't rank for the term ahead of others who are actually there in the eyes of Google. Your NAP is inconsistent and it is affecting more than Local and in an OB/Gyn practice - it is local. Even though you have used Obgyn and Palm Beach in some of your content and H1's, it is Palm Beach is not in your urls, etc. So, the reality is that you really are lucky to be ranking there given all that is working against you.

If you clean all of that up, I think even with Loxahatchee as an address, you could rank ahead of them. (I had a business in Miami for years and I think Google gets it.) You are just confusing the bots. I would definitely put in the API map, clean up NAP, URL's etc.

Let us know how it goes, 
Best,

Robert

[RickyShockley]

Thank for the insights Robert! The practice is actually on the corner of three cities (royal palm, wellington and loxahatchee). Unfortunately our address is technically in Loxahatchee (the city we least care to rank for). Turns out there were also multiple Google Places listings created so I KNOW that is causing us problems as well.

Great tips! I knew from my research as well that it had almost nothing to do with the title tags.

[RobertFisher]

Thanks Ricky,

Another couple of things you should consider given the issues you face (and clean up the multiple Places listings first) are to set up a couple of sub-directory location pages and contact pages. So, list Loxahatchee on your Places/G+, but then set up a West Palm page and contact page, a Palm Beach Page and contact page, etc. for those areas you want to draw patients from. On those pages optimize the content for those locations and state you server "the area." Also consider schema or other markup for Place. As to title tags, Jesse is right that they actually are relevant - they are just not relevant alone - and if you can have the location in the url (sub directory) and in the Title tags and H1's, you are on your way.  
Good Luck to you.