Rich snippets showing on some pages but not others

[AndyMacLean]

Hi,

I have rich snippet mark up showing in serps for some pages but not others. All pages test fine using Googles structured data testing tool. Whats really annoying is that they seem to appear for some pages but not others within the same directory / page format.

None of googles troubleshooting suggestions on the issue are a problem i.e.

• Does your markup follow our usage guidelines?
• Is your marked-up content hidden from users?
• Is your markup incorrect or misleading?
• Is your marked-up content representative of the main content of the page?
• Have you supplied enough information?
• Have you only recently updated your content?
• Does your markup include incorrect nesting?
• Reviews: Does your review use count instead of vote?

There are alot of instances when the same mark up is used twice e.g. on product x page in one directory and on product x page in a different directory (theres no dupe content). I wondered if that could be a reason but there are alot of instances when product x in directory a has the snippet when it doesnt in directory b. There doesnt seem to be an identifiable pattern as to why one page whould show the snippet and not another.

Any feedback appreciated. Happy to pm example pages.

Andy

[MichaelC-15022]

What you're seeing isn't unusual.  In fact, I've seen a single page show rich snippets when it's returned as a result from one query, and no rich snippets for the same page shown in the results for a different query.  Google appears to be doing some analysis of the query itself (and maybe the match between the query and the particular result?) to determine whether rich snippets are helpful or not.

Similarly, you'll probably find that your own Google+ authored pages show without the authorship info (photo, name, # of circles, etc.) if you're logged in to Google, but WITH the authorship info if you're logged out, or logged in as a different user.