The best SEO practice for a .hk domain

[SoundinTheory]

We are currently working on a project which involves 3 separate .com domains in relation to a UK company selling/renting residential, commercial and investment properties within the UK.

We are now working on producing a .hk site for the overseas customers.

Can anyone advise what the best practice is for a .hk domain and where best to start? Should the domain be hosted in that geographical location for example?

We are relatively new to this so any advise would be greatly appreciated.

[RyanKent]

All things being equal, a domain hosted in a local country should rank higher in a Google search from that country.

Your first consideration would be determining where your customer base is located. Specifically, the customers who are most likely to reach you through a search engine.

TLD, Hosting location and site language are the three considerations which come to mind for a site. The only other factor to consider would be any local customs or culture differences.

[RyanPurkey]

With the .hk top level domain you'll have enough of an indicator to get localized boost so you could continue to maintain hosting in a different location. A few things to check in to:

1. Localized load times.  Do HK customers experience slow or speedy load times of the site?
2. Customer privacy. Is the hosting in a country that matches up well with HK (or UK) laws on privacy?
3. Localized conversion rates. Does having a site with the HK extension help or hinder conversions?

Most of the other best practices when it comes to domains are going to be pretty universal and similar to what you've done with your others I'm guessing.