How unique should meta descriptions be?

[SparkplugDigital]

I understand that it is a best practice to write a different meta description for each page. However if you have 50 pages on a topic that are similar, is it okay to just change a couple words. For instance if you have a page about how to get an SEO job in each state, can you use the same meta description 50 times but change just the state name. Or is it much better to vary the meta descriptions significantly.

Thanks!

[eyepaq]

the meta description, as far as I know, is not a ranking Factor. It's about how it will look into the search result list and if the user will click your entry or not.

I always write the description for the users and never based on keywords only.

[DavidKauzlaric]

Meta Descriptions are not used for rankings, so you would be fine by just changing out the state. However, I feel it's a great strategy and best practice to handwrite every meta description to insure the best conversion rate and CTR possible.

[Guest]

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