How to fix the Crawl Diagnostics error and warnings

[medlife]

hi im new to the seo world and i dont know a lot about it , so after my site get crawled i found 1 error and 151 warning and 96 notices , it that bad ?? and plz cam someone explain to me how to fix thos problem , a will be very thankful

[JarnoNijzing]

Dear Medlife,

telling you how to fix all the problems would not be very easy. For starters we would have to know what website it is concerning, we would have to know what errors, warnings and notices you are receiving and many more things.

It also depends a lot on the errors/warnings and notices you are getting. To many on page links is not as bad as 200 missing meta descriptions or even worse 200 duplicate title tags. Without any extra information it will be very hard to help you. Besides in Moz at your campaign settings you can find on-page reports. Just keep digging into it.

Starters have to read a lot (I know i did) and have to try out a lot. If you can give me/us a better insight in all the problems you are having maybe i can do something for you.

regards

Jarno

[medlife]

first thank you for your quick response   , im using wordpress with woocomerce and for seo im using se wordpress by yoast and this is my site socialhero.com

the only error is 4XX (Client Error) and the statue code  is 404 (404 : UserPreemptionError)

the warning are 151 : 59 are about "Temporary Redirect" and the redirect type for all this warning   are 302

the other 92 warning are about "Missing Meta Description Tag"

the other 96 notices are about "Rel Canonical"

and plz can you tell me a good book or tutorial to learn seo the right way

thanks

[masdigitalmedia]

Hi, I typically prioritize Errors and then Warnings. Tracking down and fixing the issue with the 404 is hopefully pretty straightforward. Fixing the 302 is tedious work, but necessary. Fixing redirects is addressed at your server/Cpanel level. Adding information to your missing meta description tags could be helpful to your SERP. A quick reference to this issue is located here: http://moz.com/learn/seo/meta-description Regarding a reference, there are volumes of information (as you are experiencing). You may consider SEO 2013 by Dr. Andy Williams. It's a quick read and provides a fairly high level overview of the main items to consider. You'll want to cross reference this, but it provides some insight. Best of Luck.

[JarnoNijzing]

ok for starters: if i scan socialhero.com with my tools I only get 4 pages returned. With the index being duplicated even. So something is going wrong here.

The 404 error is probably induced by a page linking to a non existing page and returning server code 404. You should follow the links on the site untill you find the problem. Or you can use a sitemap tool that also tells you where are the links are going to and coming from.

The 302 redirects do present a problem. There are 2 different way's of redirecting information. 301 is a permanent version and that one also passes linkjuice, authority and all other things. 302 has been reseached and tested by some of the biggest names in the SEO world and passes on almost no linkjuice/authority. Use a .htaccess file to redirect the pages to the correct location.

The 92 missing meta description tags I would also solve as quickly as possible. Although there is no direct correlation between higher rankings and meta-description tags there is an indirect correlation between the two. As you may know Meta Description tags are used by the seach engines to show up in SERPS and telling the searcher some information about your page/site. Using this information correctly you can influence the searcher a bit by making your description look enticing of irresistible. By doing so your CTR (Click through Rate) will go up and Google measures CTR. Higher CTR in combination with more time spend on the page equals to a great page. Why else would the searcher click on it and stay on the site?

Those factors are known to be used by Google to determine rankings. So that is the indirect link between descriptions and higher rankings.

96 notices about rel=canonical all depends on how they are used. If there is only one canonical tag in the entire site (for instance every page tells the search engine that your homepage is the original one, you're in trouble). So check that one out to but I wouldn't spend to much time on it.

As for some learning material:

MOZ.com beginners guide to SEO is a great way to start. If you manage everything in there you can move along.
http://moz.com/beginners-guide-to-seo

another great resource are the Youmoz and Moz blog on this site. I spend more then 1000 hours on there resources alone to learn more about the subject. So if you really want to be a great SEO/Inbound Marketeer/Web Marketeer be prepared to do the same.

Hope this helps you out some.

oh yes the book by Danny Dover is also very usefull:
http://www.dannydover.com/lp/seo-secrets.html

regards

Jarno

[medlife]

thank you very much