Ideas for making a mini-content farm more valuable to end users

[ilyaelbert]

I run a mini-content farm so to speak - a nationwide computer repair business. We have screened professionals that are specific to one industry. I was wondering if the SEO community would like to offer ideas on how to make this type of site more interesting  to end users. What are some things that could be integrated into the site that are 'location specific' that would be of interest to users. I'd like to be able to offer a list of certified, screen, professionals that is searchable by zip code and town. We are planning on showing the quality control rating, as well as current certifications, and a checkbox showing that they were background checked. Customer testimonials are also in the works. Any other ideas?

[DavidKauzlaric]

Allow users to review each person/company/service and give their thoughts?

[saibose]

Make a social network or profile website where everyone has their own space where they can write (something like a personal blog). Now, ask people to write reviews, send customers and users of your services for any of these professionals a feedback form with the URL to their profile and tell them to rate and review these guys.

Keep a strict moderation policy and try extracting useful information and compile them in a wiki kind of a storyboard as a summary of discussions, or a composed real time bio.

That should keep search engines interested.

[gfiorelli1]

I have to follow the line of David and Sai: turn that site into an UGC driven one.

Brainstorming here:

Put professionals and potential clients in contact inside your site, using a meritocratic chart list, were the the highest evaluation is from the clients the highest is the ranking. Evaluation based over tips and tricks and actionable help to answers made by the "clients"

[ilyaelbert]

wow that's a great idea......getting professionals to answer questions prior to booking....