Technical Automated Content - Indexing & Value

[jonmifsud]

One of my clients provides some Financial Analysis tools, which generate automated content on a daily basis for a set of financial derivatives. Basically they try to estimate through technical means weather a particular share price is going up or down, during the day as well as their support and resistance levels.

These tools are fairly popular with the visitors, however I'm not sure on the 'quality' of the content from a Google Perspective. They keep an archive of these tools which tally up to nearly a 100 thousand pages, what bothers me particularly is that the content in between each of these varies only slightly.

Textually there are maybe up to 10-20 different phrases which describe the move for the day, however the page structure is otherwise similar, except for the Values which are thought to be reached on a daily basis. They believe that it could be useful for users to be able to access back-dated information to be able to see what happened in the past. The main issue is however that there is currently no back-links at all to any of these pages and I assume Google could deem these to be 'shallow' provide little content which as time passes become irrelevant. And I'm not sure if this could cause a duplicate content issue; however they already add a Date in the Title Tags, and in the content to differentiate.

I am not sure how I should handle these pages; is it possible to have Google prioritize the 'daily' published one. Say If I published one today; if I had to search "Derivative Analysis" I would see the one which is dated today rather then the 'list-view' or any other older analysis.

[MoosaHemani]

In my personal opinion slightly varied content can count under the duplicate content and this is mainly because the major %age of content on different pages is same...

As you explain how the content is generated, I don’t think there is a way you can manage to change the page in such a way that it becomes unique from each other and adding unique content to each pages is not a very good idea as there are around 100 thousand pages as you said earlier!

If I would be at your place I would have added the comment section below the content so that users who are interested in the content can share their experience, how this data helped them, what exactly happened in the market.... and this user generated content will help the up-coming pages to be unique with user generated content.

This idea will help to an extent to give new life to old pages but saying that it will make all pages unique is almost next to impossible in my eye!

Obviously, this is my suggestions but I would love to listen to others what they would do if they gone through the similar situation!

[jonmifsud]

I don't exactly want all content to be deemed to be unique, what I'm more interested in is making sure that this content does not penalize the rest of the website; it's fine if its ignored by Google if its more then a week or two old. What we don't want is old results coming up when today's value is far more interesting.

I'd be happy if Google would prioritize the 'daily' posts more with relation to 'freshness'.

[MoosaHemani]

If certain area of the website have a duplicate content that Google will only ignore those pages which contain duplication the affect will never be on the complete website!

[jonmifsud]

Right, I guess that's true as we still rank for other terms. However there are concerns that this could effect the Domain Rank ( I don't think its the case). We've decided to try drop at least 1/3rd of these 'automated pages' by displaying them in AJAX this way there should be a bit less stuff in the google index.

[jonmifsud]

I would appreciate some more feedback, I'm looking to group some of these pages from the 100k we're bringing it down to around 33k.

As regards comments not sure it's very feasible from research we did not many people go into back-dated entries so it's highly doubtful we'd receive much if any comments.