The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Silo Architecture - need an expert's advice

    Silo Architecture - need an expert's advice

    Intermediate & Advanced SEO
    2 2 654
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • CsmBill
      CsmBill last edited by

      I understand the concept of silo architecture. What I don't understand is how to build the site navigation.

      I see experts talking about silos, but their sites have pervasive top level navigation. In theory, your top level nav breaks your silos.  If I have 20 pages of supporting content all linked to my silo page, and the top nav is on the supporting content pages, then those pages all link to the pages in the top nav - silo broken, and link juice diluted.

      it would seem to me that the only way to build a true silo is to strip out all of the navigation on a supporting page, and only have it link to:

      1. The silo landing page

      2. Other supporting pages in the silo.

      is this what Bruce Clay does? I've seen Rand's lectures on silos as well. Is this what he is doing? I recently saw a video by the Network Empire team, and they'd also have a pervasive nav.

      Can someone please explain this?

      1 Reply Last reply Reply Quote 0
      • FedeEinhorn
        FedeEinhorn last edited by

        Hi Rahul,

        The answer is with nofollow attributes. You will still maintain your human organization, while telling the Google bot what content is important and where to go.

        Hope that helps.

        1 Reply Last reply Reply Quote -2
        • 1 / 1
        • First post
          Last post
        • Can 'follow' rather than 'nofollow' links be damaging partner's SEO
          LureCreative
          LureCreative
          0
          4
          112

        • Disavow Experts: Here's one for ya ....
          ChrisAshton
          ChrisAshton
          0
          4
          83

        • Google's 'related:' operator
          EpicWebStudios
          EpicWebStudios
          0
          5
          209

        • Any issue? Redirect 100's of domains into one website's internal pages
          Chris.Menke
          Chris.Menke
          0
          4
          116

        • Meeting Google's needs 100% with dynamic pages
          MiguelSalcido
          MiguelSalcido
          0
          2
          415

        • There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
          digisavvy
          digisavvy
          0
          5
          445

        • Pro's & Con's of registering your customers?
          Marcus_Miller
          Marcus_Miller
          0
          3
          496

        • Need to duplicate the index for Google in a way that's correct
          Anthony_Trollope
          Anthony_Trollope
          0
          6
          569

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy