Should I add follow my followers in a company page on G+ ?

[BeytzNet]

Hi All,

On one hand, if I follow them they are happy and receive a notice that they are being followed and will probably be more agile to plus my writings.

On the other, it is unreasonable for me to follow everyone... and I think that as a brand I should watch very carefully who I follow.

Thanks

[yeagerd]

The most important factor to social media for a business is the ability to listen.

If you are not following your target market then you rob this chance from yourself.   I made an infographic on social media cycle, all be it a very simple one, it is to the point.  Social Media Infographic is here