Can you advise why my site get outranked by sites with way less authority and so on

[sferrino]

Looking over this real quickly and running the 2 sites listed, yours and wholesale flights, through OpenSite Explorer, I see that yours mostly has img alt links titled "Lets fly cheaper", some of your other high PA links are titled: "Ramon Van Meer", and "Cheap International Flights", none of which are your target keyword mentioned above.

Your Wholesale Flight competitor has links titled "Discount business class tickets", your desired keyword.

You would be better off with text, not img alt links. See if you can get those changed out.

[DennisForte]

Hi Alan,

Thank you so much for your advise! I will defiantly will start working on those tips....

[DennisForte]

Have another quick question, as far as finding high quality backlinks, is it better to link it to my /business-class.php page or to my main page?

Thanks

[AlanBleiweiss]

Without enough links to the target page (a mix of keyword variations and generic non-keyword specific), the target page doesn't have enough off-site "trust" as compared to other sites when compared head to head.

yet if all you have was links to internal pages, that too would look unnatural, so always have some of your new links point to the home page.

[SeoStallion]

The other replies here have been spot on so I will only add something on the side.

You need to use link building in the most natural form possible. Instead of trying to focus your links to /business-class.php you need to spread it throughout your website with a large variation of anchortext not forgetting about long tail keywords aswell.

[EGOL]

Domain authority of 80?  That's incredible.

Just sayin' what comes from the gut...

... I would be wondering if some of the links have been devalued by Google.

[DennisForte]

Hi Egol,

Thanks for you message, I have the same gut feeling.... To bad there isn't a way to find out which links are possible devalued....

[DennisForte]

Alan, I changed the www.letsflycheaper.com/business-class.php page, could you maybe take a quick peek if this is better?

Thanks!

[AlanBleiweiss]

This is much better from the previous over-saturation perspective.  Here's my next question though - all those links in the lower part that still remain - they all use "business class CityName"  as anchor text.

Except none of them points to a business class specific page.  So how do you confirm to Google that "these pages really are about business class services", other than by using that anchor text from that one page?

[DennisForte]

Thanks for your reply Alan, yes you have a good point, my writer is now writing new content for those pages. A page for each mayor city with introduction on that city, tips for the business travel for that specific city and handy sites for the business traveler.

Do you think, that I should take out the "Business Class" out of the anchor text until I got the new content up?

[AlanBleiweiss]

It depends on how long it will be before the new content is up -if it's a couple days, might as well leave it.  If it's weeks or longer, it's best to change them, though honestly making the change one way or another at this point is not necessarily going to move the site in any significant way - it's difficult to judge how much, if at all.