Getting the most out of existing PR

[Mikpam]

Our colleagues have already some great suggestions so i would just like to add an idea to this discussion. You could engage bloggers or resources related to your niche and try to convince them to be advocates of your campaign . Easier said than done right? This is a process as the sell should be later on in the relationship and reciprocation is to be initiated on your end first. Aside from the usual press release an engagement campaign would be beneficial if the resources are there. Bloggers and resource sites are always "jonzing" for content but you have to pass the initial blocks hence the need to form symbiotic relationships. I'm not suggesting link exchanges at all but offer them something beneficial to them something like sponsoring a meet up or event .

Hope this helps

[tomcraig86]

Our PR and SEO team is almost one dedicated time. Many business do most trading online, and as a result of that, that's where we concentrate our efforts. Most of the news and PR we put online also goes into the offline channels though!

Infographics, Viral campaigns, competitions are all good things to consider too.

[Robert_Nemec]

My best advice is to send press releases in HTML with appropriate links.

Many journalists work in a style "receiving press release -> CTRL + C -> CTRL + V -> making some small changes -> publishing."

The old-style PR workers send just press releases in MS Word. The new style is to send both MS Word and HTML. The journalist just copies the pure and perfectly coded HTML file into their CMS and publish them. The journalist save a lot of time by coding and you get the point.

[Dan-Petrovic]

Thanks Nicole those are great ideas.

[Dan-Petrovic]

You mean to include QR code as part of the press release somewhere at the bottom?

[Dan-Petrovic]

Love the idea, have you got an example of engagement strategy / approach?

[Dan-Petrovic]

Which online channels do you use for distribution?

[Dan-Petrovic]

Do you get PR people to HTML the PR material or is it passed through designers to do that? I'm experiencing some resistance in learning HTML and even using visual editors to include HTML links.

[krissy-cca]

Yep, or on anything extra you're going to do be it print etc

[Robert_Nemec]

We aim to create the material and distribute them through PR agencies of our clients in HTML.

If we are not the creator, we get the material in DOC, optimize it and send it in HTML to the PR agencies.

However, one of our large clients, has an worldwide system from which you can dowload material in HTML, optimize it and send in HTML to their local PR agencies or upload back to the system.