Term steady, then jumps up for a few hours then back, why?

[Bondara]

Hi,

So I have a page which is steady for months, sits at say position 15 then every few weeks it will jump to position 7 for maybe 24 hours then back to position 15 again.

I assume it's trying to work out if we should be higher up the results by putting us in a higher position and monitoring the CTR and other metrics.

Anyone got any other ideas? And when it does this can you do anything to signal this position is better? Maybe when it moves, ramp up social activity, shares etc.

Thanks.

[BlueprintMarketing]

Is absolutely normal Google bounce around a little bit especially in higher numbers. If you are anywhere in and above five you should expect fluctuation and it's the algorithm is so so complex that if you updated your site one day Google bot might not indexed it or it could've indexed it and seeing something that didn't like. Remember your competitors for those keywords are also being judged. So it's trying to figure out exactly where you fitting. And I wouldn't worry too much about it. Just keep holding quality content and you'll be alright the one thing that you can do and it's the right thing to do so I hope that answers your question and expect fluctuation from  Google from time to time.

When Google gives you a break that you stay at a rank  for a while I think it is uncommon for somebody that is not watching to actually see the fluctuations because when you login to your Google account Gmail or something like that you see a different ranking than what I would see maybe you'll see a higher ranking and I will because you're searching your on-site more often than I am us Google will tailor the results to you if you are working. When you go on SEOmoz   and see the real Rankins then it can be frustrating. However fluctuation is normal part of the game and it's something to be expected rankings also highly dependent on geographic placement  however if you keep creating what Google wants witches he could user experience or the best they will keep cranking you hire and all you may fluctuate always feel fluctuate less and less and hopefully be in first place. I hope I've been of help sincerely, Thomas