Google cached pages and search terms

[Bio-RadAbs]

Here's something I noticed. We have a rank A page and it's ranking 10 on Google search results.

When I hover my mouse over our search result, Google gives us a preview, but Google also highlights in red where the search keyword is present on the page.

Reviewing our page, even though we have it as the h1 header and intro paragraph, Google is highlighting it half way down the page.  Any ideas why?

I review rank 1 - 5 and Google highlights the keyword on the intro paragraph and h1 header

Have you guys experienced anything like this? It makes me think..Google could be crawling my site and thinking I haven't got it in the h1 or intro paragraph etc..

Thoughts?

[Webmaster_SEO]

Check the cached text version of your page in Google and compare it with that of first 5 results. It might be that through you have it in H1 tag however, during crawl process Google is finding it below the content which it is highlighting for your page. Compare it with top ranking sites and you might have to simply fix the code of the page.

[danrawk]

Are you doing any other kind of weird formatting (schema.org formatting perhaps?) to that h1 header tag? google's robots might be jumping over it .

run that page through the on page grade evaluation in the seomoz tools page.

[Bio-RadAbs]

Thanks AntkitMaheshwari and Danrawk,

I've just downloaded a chrome extention to view text versions of the cached file. Our built in template is spewing multiple h1s but that's something we need to look at separately. We also have a lot of menu links which might be pushing the crawling to review the text at a later stage..But still, it skipped the H1 and first paragraph.

I'll look into this a bit more.

Danrawk, on page grader gives an A and there is no weird formatting. Maybe it's a conflict issue. It's counting the first H1 and skipping the second.

Hmm...