Are reciprocal internal links weaker than one way?

[TheUniqueSEO]

Hi guys

I have an eCommerce site and a blog. the blog is on a suddomain. I am writing content about our products on the blog, I.e. Full in depth reviews and top 10 lists etc.

These blog posts link back to the main product page.

It would also be nice for customers on the site to a "blogs about this product" section. However, would a link from the product page to the blog weaken the internal link from the blog to the product?

Thanks

Paul

[Solvari]

Hi Paul,

Reciprocal linking is more something that can devaluate external links. When it comes to internal linking this isn't really a problem. You can definitely include that link when you think it's benificial to your visitors.

[TheUniqueSEO]

Excellent, great stuff

Thanks for your help.  I think these blog posts provide real value to the customers, which is the main thing.

Thanks

Paul

[EGOL]

If  I thought that a link from the product page to the blog would be helpful for the visitors I would have no hesitation to provide it.

Lots of my product pages have a link to an article with anchor text like this.  "How we use the SEOmoz Blender"  or..  "Video: How we use the SEOmoz Blender"

These have significantly increased conversion rates.  I don't care what the search engines think.

If you have a really good article that you think will help visitors make a decision about your product or help them enjoy it I am betting everything that will make you a stronger brand than any teeny tiny advantage that a link on the page or its anchor text will subtract.  In fact, I am willing to bet that those back-and-forth links with optimization improve your search visibility because it shows you have deeper content than the guy who has not written this content..  That will earn tweets, likes, links, sales.

Lots of mine have double listings in the SERPs.   Then I pull traffic for people who are looking for a product page AND people who are looking for information.

This is not deoptimization or cannibalization.  It is kicking ass.

[TheUniqueSEO]

Thanks EGOL

This all makes sense.  It's nice to get a bit of a sanity check.

I think I worry because in the SERPs we struggle against our competition, but once we get a browser conversion is good.  So I keep worrying about the SERPs.  But I know I need to just concentrate on writing good content and adding depth to the site, and that will hopefully give us the pay day we are looking for.

Thanks

Paul