Meta description template - will i penalised? Similar but not the same.

[lauratagdigital]

UPDATE to original question:

Ok can I also add, as a solution, could I use

%%title%% | A Commercial Property Website that deals exclusively with Industrial Property, Land and Investments For Sale or Let across Scotland.

In Yoast as a meta description - so the descriptions will have individual titles but the rest the same? Or will I be penalised?

This is for the 1000 or so listings, but I'll write completely unique descriptions for the pages?

We have taken on the marketing and SEO of a site that we didn't build.

After the first crawl report there were 103 errors, 760 warnings and 990 notices. Including a lot of 301s - which I'm confused as is a brand new site.

http://www.shedfinders.com/

I've made some changes in the editor to ensure unique page titles so errors should come down.

However i wanted to ask advice how best to optimise a site like this ... people come on they list an industrial property and then those in the market to let or sell can browse and then get more details on industrial property they like the look of.

So there are lots of listings going on that aren't correctly optimised ... should these manually all have meta descriptions and rewrite headers etc?

Ideally the listings would rank themselves in Google - but I'm going to no index some of the other less relevant pages.

Keen to hear your feedback.

Thanks,

Laura

[smarties954]

To my personal opinion, your site is well crafted, easy to navigate and fast. So this is good.

However when I visit a listing ie http://www.shedfinders.com/property/redevelopment-opportunity/

Your page title is "Redevelopment Opportunity - Shedfinders"

I am no expert in your field, but to people search for redevelopment opportunity? maybe you could tweak your title and content for each listing so it matches more what people might look for.

ie. Redevelopment Opportunity in Aberdeen, ON - Shedfinders

So I believe that list page same as product pages in a ecommerce should have unique and relevant description meta and title, even though it requires more work.

Regarding the 990 notices,I don't think they reflect issues but more facts so I would not worry too much.

Regarding the 301 redirections, I could not find much from browsing your site.

[lauratagdigital]

Ok can I also add, as a solution, could I use

%%title%% | A Commercial Property Website that deals exclusively with Industrial Property, Land and Investments For Sale or Let across Scotland.

In Yoast as a meta description - so the descriptions will have individual titles but the rest the same? Or will I be penalised?

This is for the 1000 or so listings, but I'll write completely unique descriptions for the pages?

[smarties954]

Hello,

I browsed you site a little bit and I still believe it would be interesting to add a geographic dimension to your description and title if possible.

title idea:

%%title%% in %%city%% - ShedFinders.co.uk

Description idea:

Commercial Property for %%sale/let%% - %%title%% located at %%city%% -or- %%address%%. Exclusive industrial property, land & investments accroos scotland.

If you can make sure title are not too long, adding other attributes like city, address, sell type will create more differences from page to page and is not bad for search engines since I believe that usually people search for certain property type by region.

Note: The %%fieldname%% are examples, I have no idea how it's done in your site.