Expanding into different territories

[Hakkasan]

We have a client in the mortgage industry that has recently been licensed in multiple states, but they only have one office (for which their Google places page is claimed).  We have seen much success for the region their office is located in, but we want to expand our presence both for general terms and different region specific terms.  How can we help them rank in the various states that they are newly associate with?

[AlanBleiweiss]

Dylan,

Building up depth of unique quality localized content, combined with links and citations from sites that themselves are devoted to each location / area pointing to that localized content is vital.  How much you'll need depends on the competition in each local market.  Some might be easier to break into than others.

It's also easier to go after regions as opposed to individual cities or towns.  So here where I live/work, it's "Bay area" and "San Francisco Bay Area", instead of just San Francisco or just Marin County.