PDF linkbuilding - heavy or light on graphics since they might print it

[BobGW]

Hello,

We're writing a PDF on how to choose a product for our niche. We want people to link to the PDF, share it with people, and possibly print it.

How heavily should I use graphics and images in this PDF? The corresponding article is full of graphics, charts, and images.

Thanks.

[irvingw]

The more attractive the better IMO if you want it to get shared, just use optimized images that aren't bloated. If you think people will be inclined to print it, then light color images, not heavy black that just eats up your ink cartridge.

[BobGW]

I'm using InDesign and my 72 DPI images are grainy when I export to PDF and the PDF is read at greater than 100% zoom. Other PDFs I've seen are fine. Any ideas on what I can do?

[BobGW]

I think I've got this. Thanks Irving for your good help.