Convertinh Website for Mobile ?

[SarahCollins]

Dear All,

My website (a rental website where you can hire anything online) currently has approx 1/3 of it's traffic from mobile devices , ipads, iphones, blackberry , HTC etc etc.  The bounce rate is slightly higher for these at 47% but we have not optimised our site to be mobile friendly as yet.

This is something I want to do. Do we just make it fit well into a 320 pixel screen or should we do new wire frames etc and essentially make a cut down website just for mobile. One of the things I know we will do is to make it pick up someones location and retrieve results nearest to them but is there any other do's and don'ts when going down the mobile route ?. I seem to find conflicting infomation when researching this , one example is about using a different url for mobile , one site says it gets you more traffic whilst another says don't use a different url.

Also does anyone know of any good tips or sites where I can get some useful info about making the site Mobile Friendly >?

thanks

Sarah.

[TomRayner]

Your checkout and/or converting process is something that should always be optimised for mobile.

I've seen on so many sites have a huge spike in drop-off rate, cart abandonment etc from mobile devices, just because the process has not been optimised for the devices.

Make the form easy to fill out - increase text box sizes, scroll bars and other things if you need to.  If your industry requires quite a bit of detail in the form, this may not be enough.  For those cases, I've seen solutions that include providing a pop-up box allowing you to email the form to yourself, allowing you to fill it out a later date or when you're back on the PC.  This is a fairly easy thing to implement, simply make it trigger when it detects a user agent from a mobile device (iPhone, iPad, Android etc).