Sponsored Links on Amazon, help

[ChalkWard]

So from what I can see CLickrive was discontinued by Amazon, replaced by a9. I have been asked by a client how they can get onto Sponsored Links near the bottom of a search query on an amazon page.

Now I can see from the amazon associates site that you can put widgets, display ads, product search links etc but there is no mention of 'Sponsored Links' other than:

SPONSORED LINKS

Sponsored links are advertisements related to your recent product search query or content on the page.

Sponsored links are always clearly labeled. When you click on a sponsored link, we get revenue. Generating additional revenue from sponsored links allows Amazon.com to offer lower prices to you - something we are dedicated to doing in every way we can.

There is no mention on how to actually be a sponsored link... I have read on various blogs etc that it is delivered by a third party network... no mention as to whom... thought Google but no mention of this on any information I can find on Google blogs etc.

Anyone have an idea?

Thank you

[StreamlineMetrics]

I know that Amazon shows ads from AdWords since they are considered part of the Google AdWords Search Network (not the Display Network). I haven't used AdWords to advertise on Amazon since late 2011, but I just checked out a Amazon product page and checked out the Sponsored Links. The URLs are being sent through A9.com, but the landing page had the "gclid" parameter appended to the end of the URL which leads me to believe that these are AdWords ads.

I had a lot of success advertising on Amazon product pages by offering the product cheaper than Amazon did and including the price in the copy of the ad. For example, a ping pong table was on Amazon for $300 and so I created an ad for the exact same ping pong table and listed it for $279. Even though my site did not have the reputation/credibility of Amazon, shoppers were more than willing to click on the ad to visit a third party site for a better deal.

Anyways, that didn't really answer your question, so if you want your ads to show up on Amazon under the Sponsored Links, I suggest setting up an AdWords account and choose the Search Network.