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    4. Delaying Redirection - Possible loss of Domain Authority?

    Delaying Redirection - Possible loss of Domain Authority?

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    • daracreative
      daracreative last edited by

      Hey guys,

      I was hoping somebody might be help with my current dilema.

      We have a international website due to go live soon which has changed its brand name.

      The organisation whom we are working for want to leave the old site live for around 6 months after the new site goes live. The reason for keeping the site live is for users to be able to access many of the resources which will not be transferred over in time for when the new site goes live.The plan is to have a message on old site letting visitors know we have moved site. I'm concerned about this approach in terms of loosing some of the domain authority if the sites bounce rate starts increase due to people clicking over to the new site. Then in 6 months time when we finally redirect to the new site we might loose out on some of the domain authority. Is this something to be concerned about?The site currently has PR of 7 and Domain Authority score of 70.Cheers,Rob

      1 Reply Last reply Reply Quote 0
      • Andropenis_Australia
        Andropenis_Australia last edited by

        I'm not sure if D/A has a great deal to do with bounce rates.

        If the new site is going to be the new kid in town, you should get good signals if the users go from the original to the new one anyway.

        Just let them know you will comply, but they may notice a slight decline in ranking until the new site is fully established and the old one properly redirected.

        This way your letting them know and covering your behind should things decline in anyway.

        In the end you got to do what the customer wants.

        All the best.

        1 Reply Last reply Reply Quote 0
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