IP address guideline for 2 sites on same server linking each other.

[HiteshBharucha]

Hi Guys! I have two websites which link to each other but are on the same server. Both the sites have a great PR and link juice. I want to know what steps shall I take in order to make google feel that both the sites are not owned by me. Like shall i get different IP and different servers for both or something more?

Looking forward for you thoughts and help!

[Devanur-Rafi]

Hi Hitesh,

There are hell lot of signals that can be picked up by the search engines and find which bunch of websites belong to a person or organization. Let us not get in to those but if you are hell bent on how to fly safe under the radar and still be able to do cross linking you can look at changing the information with your domain name registrar (if both websites were registered using common name, address and stuff). Try changing the Admin, tech contact info and registrant info. You can definitely go in for a different IP and preferably a different class C IP. Look at the website architectural traces, design traces and anything in common like addresses etc. Despite doing all these, we can resist ourselves accessing both websites at the same time from the same machine and from same IP. The list continues... but if you have good content on both the sites and if you are not doing too much linking, you should be fine as there is nothing to worry about. Moreover, there is nothing wrong about linking all my websites with an intention to introduce my other websites to a visitor on one of my websites.

The conclusion is, if you are not doing a heavy cross linking, you don't need to worry about it. Above all, the domains' authority plays a big role in cases like this.

Good luck.

Best regards,

Devanur Rafi.

[HiteshBharucha]

That sounds good to start with I will check for all the factors. I am a bit not sure if search engines do consider domain registration details for this situation.

Thanks Rafi!

[irvingw]

if domain registration is not private then they know this, if email addresses and physical addresses listed on the site are same they know same owner, if ips are the same they know same owner

if you do linking, link the lesser site to the main site only.

bottom line is if you are targeting the same keywords you are against Googles TOS because you're only supposed to have one site for your business.

[HiteshBharucha]

Thankx Irving for your inputs on this... I have a clear picture on this now