Need advice on old brand names

[alsvik]

A couple of years ago my company put all effort into one brand name, closing multiple sites with good names.

All traffic going to ie OldBrandName.com is now redirected to www.newbrandname.com/OldBrandName.

Here our customers are being told about the fusion/merge and we are linking to the key-products of OldBrandName, on our new age.

We have 4 of these pages for 4 different brandnames. These pages still get a lot of traffic.

Now to my question: how do I get as much juice as possible out of these OldBrandNames?

They have high page authority and many inbound links. But I would like to pass the juice and the links to our frontpage or other relevant pages. What is optimal?

Should I just redirect all the traffic to www.newbrandname.com?

The redirects was made approximately 2 years ago.

We are in the travel & leisure business, so customers often visits numerous times a year, closing deals 1-2 times a year.

All 4 OldBrandNames have their own specialities (family, low budget, off-the-beaten-track, wellness). Any recommendations on how to approach this?

[Stramark]

I would try to give the customers looking for the old brand names and their services as much as possible the ultimate landing page. This is for SEO and customer value.

So having a customer land on a page -this is old find the new- is not optimal. Make sure that from this "brand" page you direct them to the specific vacation they were looking for based on the old brand.

I would not direct the value to the homepage. The homepage generally does not rank for all keywords.  You need the content. You will prevent the dampening factor to kick in if you make the pages anchor text /brand correct.