Optimizing Main URL with Various Relevant Keywords

[Rofldew]

Hi,

I am new to working with SEO on my website and making attempts to create rich content to allow me to rank above and near competitors of our very niche market for LED microlights.

I understand the concept now of on-page optimization.  I have found key words that are perfect for optimizing specific products.  I am working on structuring my website with enriching content that specific key words will direct organic search traffic to products.

However, what techniques do I use to drive traffic to my main domain with a keyword that is relevant to my site but no specific products?

For example, the phrase "light show gloves" or "light show" is a keyword relevant to my site in general, so I would like my main URL to show in search results when these phrases are searched.

What can I do to optimize my site for such phrases?  Do I merely use them in related categories and product content?  And if yes, how can I ensure I have optimized my domain fully for various relevant keywords and compare to competitors?

Thanks!

[katemorris]

This is hard as there are many times in which any site would want to rank for a related keyword, but the search engines are only interested in showing content that the searchers want. So if someone is searching for light show, they are probably looking for a light show. If you had a page that had videos of light shows using your product (the videos have to be yours) and maybe upcoming light shows using your lights, that would make sense. You could even have a section of your site dedicated to promoting light shows in different parts of the world or country. It could be a light show guide, ultimate resource. That might rank for it, but just your homepage isn't going to be a good result as it probably doesn't answer the query for "light show".

Stop thinking about how to optimize and start thinking about how to answer people's query. If your site or page isn't the best answer, it's not something you should be worrying about. If you can be the best result, then make your site/page the best result with content. No amount of onpage optimization will help you rank for related terms unless you can answer the query at hand.

Hope that helps!