Long URL Warning

[kanary]

Hello Mat.

Yes I see these warnings in here not in Google.

This is an example of one of my prestashop products:

http://www.kanaryluxurywatches.com/en/ladies-invicta/5414668-women-s-invicta-swiss-16-diamonds-two-tone-mother-of-pearl-dial.html

It's not easy for the data entry people to change the SEO titles, it's dynamically created and helping us to have a unique URL.

So what do you think?

[matbennett]

I'd definitely have a look at the rules being used to create those URLs.  All those dashes don't look great.

Likewise I don't accept "no easy" as an excuse  http://www.kanaryluxurywatches.com/en/5414668-invictamotherofpearldial.html  would definitely look more attractive to click on than  http://www.kanaryluxurywatches.com/en/ladies-invicta/5414668-women-s-invicta-swiss-16-diamonds-two-tone-mother-of-pearl-dial.html

Crafting URLs for maximum impact isn't easy. That is one of the reasons that it can be worth doing.

[Talooma]

@Mat

Remember the dashes or underscores are used to determine individual words by search engines. An example would be:

www.website.com/ceramictilesealant  (X)

vs

www.website.com/ceramic-tile-sealant (Y)

Domain X wouldn't nessecarily gain any authority for "Ceramic Tile Sealant" in the URL but domain Y would definitely.

[kanary]

Well, your suggestion will cost me some good $$

But assuming that I'm going to do this task, what's the benefits out of it and what's the drawbacks of not doing this???

[matbennett]

I do not believe what you have posted to be correct. Easy checked too. Google is very able to match your first example and in fact does.

[Talooma]

Maybe on the shorter keywords where you have 1 or 2 in the URL but when you try and use invictamotherofpearldial as an extension, it can get very ambiguous. Google will probably figure it out if the Title tag is says "invicta mother of pearl dial" but I believe it is very unprofessional to have a URL that people battle to read.

If I saw **/**invictamotherofpearldial.html, I wouldn't know what that is but if the URL had **/**invicta-mother-of-pearl-dial.html, I can make a much better assumption of what the page is about. Google will see this as a usability issue.

[kanary]

Then how should I make the titles shorter then??

[Talooma]

Not the Titles but the URL needs to describe the page in as few words as possible.

instead of /5414668-women-s-invicta-swiss-16-diamonds-two-tone-mother-of-pearl-dial.html aim for something like** **/invicta-mother-of-pearl-dial.html

It also depends on what keywords you are aiming for this page. If it's "Woman's Invicta Swiss Watch" then you need to use that.

[kanary]

Just another update:

When I checked Amazon, I found that their URL is really big. Containing a generated keyboards plus other dynamic codes.

This made me more confused If I should invest in fixing my whole website URLs or just keep them as they are and ignore SEOMOZ warning !

http://www.amazon.com/Logitech-Wireless-Marathon-Battery-910-001935/dp/B003TG75EG/ref=sr_1_2?m=ATVPDKIKX0DER&s=electronics&ie=UTF8&qid=1352778932&sr=1-2

[Talooma]

Long URL's aren't always a bad thing. It's generally bad only because users are turned off by long URL's.