Multiple Social Media Accounts

[JML1179]

If I use multiple social media accounts to share-reshare on facebook, to increase the number of people that see my posts, do I need to somehow mask my IP from facebook/google?

I only have one personal facebook account right now. I have been reading and am speculating that most SEO's use several facebook accounts. I know you have to build a facebook account that looks/feels real, but do you have to mask your IP address somehow to stop facebook/google from realizing you are one in the same...

[RobertFisher]

Joseph,

I think that its a reasonable question and will give my opinion(s):

First, I don't see the need to have multiple FB/G+ accounts for us or for our clients. I think then you are back to what is the value of it, isn't it just gaming the system, etc. I think if you have great content and do not over commercialize you will get a good result.

Then, as to the masked IP address, etc. I just don't see that as necessary even if you are doing the other. At some point, I think we end up trying to fix really low % issues and that it takes us away from endeavors that would better improve our rankings.

IMO

Thanks

[JML1179]

When someone shares a facebook comment that contains a backlink to a page with a blog, then there is SEO benefit in the share, right? There is also the benefit of more exposure, right?

I mean if I operate 30 facebook account then I can share my content 30 times, isn't that a significant seo benefit? SEOMOZ says that seo signals are roughly 8% of SERPS and growing.

The things that google picks up on are shares/likes, right? Having 30 identities is 30 shares/likes when I post.

Please assist Robert

[RobertFisher]

OK Joseph, I think I need to break it down a bit from a point of view.

First, I am not sure what you mean by SEOMOZ says that seo signals are roughly 8% of SERPS and growing. If you are speaking of on page social signals, that is an opinion of a reasonable group of SEO pros.

But, you have to define that and you have to understand there is more than I got 100 likes. If you read a really good post IMO on moz by Philip Petrescu - The Impact of Authoritative Links, Mentions, and Shares on Rankings you will see that there is a lot more than it being a share from thirty FB pages. I think, that you have to read what he says first is the importance of fresh content. (We have 8 copywriters who are good on staff and produce some serious content so I know he is correct). Then, while social media mentions are important, the next piece is WHO is mentioning it? If you get a share from Guy Kawasaki or someone of similar ilk, you will likely get a lot more 'weight' from that than from your sites.

But, even that is not the issue. The issue is: What is your strategy? What amount of your time is spent manipulating a bunch of FB, Twitter, G+ sites? 8%, is IMO a massive waste of time. I would get further with content creation and that content would get legit shares, tweets, etc.

In building a site or improving it, I suggest that you decide how you are going to improve it ahead of time. What time will be devoted to what? When we take on a client or create a company owned property, we do not start until we know where we want to go and how we want to get there. In doing that we are forced to look at cost benefit within various parts of SEO, etc.

So, yes, you can put up a ton and IMO I do not think that Google per se is tracking Cblocks, servers, etc. right this second in terms of social ranking manipulation. (The reason I think this is that in order to grow that social account, there is work involved and to build 30 and handle them is not good time use.).

I think you would be better served creating high quality content for the vertical that begs people to use it/like it/share it.

But, again, its just an opinion.

Best,

Robert

[JML1179]

Excellent response.

I am committed to writing great content in my niche. I know when people read it, I will indeed get a lot of real shares/likes. My primary concern is making sure people read it through a social push. I've read about the Facebook "edge algo." I need comments and shares to make sure the blog I am sharing gets on people's news feed.

I can't get real shares/likes if I don't have traffic to the blog. I respect your response. Can you give me some advice on getting traffic outside of social media shares? I am not able to generate through organic rank yet. My site is on real estate sales/technology (seo/webdesign). Yes it is different.  Please advise

I value the way you don't dismiss the idea but instead explain that another activity would be more productive. Please continue to assist me!