Which domain to use? nichecity.es , nichecity.net or niche.cat ?

[roybati]

Hi,

I must warm you that I am lame as hell in this SEO buisness.

I just kinda made (not finished yet) my first wordpress site for a female art therapist friend of mine based in Barcelona, Spain who wants to have an internet presence and get some consulting clients.

I made a little research through adwords keyword tool and found out  "arteterapia barcelona" (medium competence, 390 local searches) is a reasonable niche with medium competence (0,62) but the other keywords are just for people trying to know what art therapy is or try to become art therapist themselves (cursos -courses-, master, etc). Then there is "arte terapia barcelona" which gives roughly the same results (high competence -0,72-, 390 local searches).

She is not ready yet to offer courses and anyway I thought I would focus on organic positioning her with keywords "arteterapia barcelona" and maybe "arte terapia barcelona" but do a multilngual website as it is an added asset for customers.

My guess is people who look for an arttherapist in Barcelona use these keywords: either "arteterapia barcelona" or "arte terapia barcelona" (in english "arttherapy barcelona") as "arteterapeuta barcelona" (in english, "art therapist barecelona") gives NO RESULTS whatsoever ¿??¿?

So I (maybe a mistake to start with) got some free webspace from 000webhost.com and the free domain arteterapia.hostoi.com , installed wordpress and built a website from scratch with a variation of twenty eleven wordpress theme.

When I realized arteterapia.cat was still available I kinda panicked and bought it right away (maybe a mistake). But as I want to organically position arteterapia AND barcelona  I bought arteterapiabarcelona.es and .net (com is not available).

The thing is, I don't know which one to use or them all. Frankly, I don't know where to start.

• Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
• Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
• Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
• Should she use Adsense? Any good tutorial on how to calculate the cost of that¿

Sorry again for the probably lame questions. And thanks. I do appreciate your help A LOT.

Miguel

[donford]

Hola Miguel,

Your choice should be between .es or .net. The .net is considered one of the best Top Level Domains so that would be first choice if I were building the site in the US. The .es domain would be a very good choice for a country specific domain and pretty much act like a .com for the country of Spain. My thought would be still to use the .net if possible it is more universal and easier to transport into other languages which sounds like something you want to do.

Your questions..

Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
Don't try and compete with yourself for identical (ish) terms. Pick the one term that is "correct" or used / accepted the most and optimize for it. You'll find the near identical term still sends you results.

Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
It would make much more sense to pick a single domain and do the hard work it takes to bring it to the top of the SERP's the it would be to try and do it for 2 or more domains in the same industry and the same time. In short focus on 1 domain, that is plenty of work.

Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
I don't know the answer to this question.

Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Adsense is free (adsense is adding other peoples ads to your site) Were you thinking of Adwords? This is will create ads for your site on other sites, and you can pay by cpc (cost per click) or by the amount of ads displayed. Google will further allow you to setup a daily budget so you can spend as little or as much as you like. Since this is a Google product there is tons of help available on Google help, or try Googleing "adwords tutorial 2012" for some videos.

Well I hope that helps.