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    4. Ranking at 8, 9, & 15... Is this self-cannibalisation?

    Ranking at 8, 9, & 15... Is this self-cannibalisation?

    Conversion Rate Optimization
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    • Brocberry
      Brocberry last edited by

      @ 8 is a blog about a youtube video review a customer made of the product. Blog title includes keyword

      @ 9 is the product page itself and includes a rich snippet video

      @ 15 is a blog about the product by an independent professional in the field - again the blog title contains the keyword.

      The page I want to rank highest is the product page which is currently at position 9.

      If it were you would you delete the keyword from the blog titles? Or is that just going to lose me those blog results and do little/nothing for the product page.

      Thanks

      EDIT: I should have said... both blog pages link to the product page and the keyword is the anchor.

      1 Reply Last reply Reply Quote 0
      • Andy.Drinkwater
        Andy.Drinkwater last edited by

        So the one at position 8, is that one that you wrote?

        Brocberry 1 Reply Last reply Reply Quote 0
        • activitysuper
          activitysuper last edited by

          Personally I wouldn't change the titles, more inclined to link back to the product page from the other ranking pages.

          If you have already done this, I would just keep pushing the product page, your only 1 position behind 8th so a little more work might see you bump 8th position.

          1 Reply Last reply Reply Quote 1
          • JoostDerks
            JoostDerks last edited by

            are all 3 pages on the same domain? you can have only some much results from the same domain on one page.. in that case, make a chice and change some content..

            otherwise, you should link from those #8 and #15 pages to the #9 page like activitysuper says and push this page some more, find some more links, perhaps through social.

            Brocberry 1 Reply Last reply Reply Quote 0
            • Brocberry
              Brocberry @Andy.Drinkwater last edited by

              Yes, I can edit it as I see fit.

              Andy.Drinkwater 1 Reply Last reply Reply Quote 0
              • Brocberry
                Brocberry @JoostDerks last edited by

                Yes, all on the same domain.

                One thing to say about the product page, I suppose, is that because of new reviews, it will get more content over time whereas the others won't get additional content.

                activitysuper 1 Reply Last reply Reply Quote 0
                • Andy.Drinkwater
                  Andy.Drinkwater @Brocberry last edited by

                  Then Google has clearly approved of what you have and ranked accordingly. As 'activity super' said, spend a little time enhancing the product page. Do a little sharing on Google+ and make sure that everything is as good as it possibly can be within the page. See if you can get some backlinks to that page as well.

                  Andy

                  1 Reply Last reply Reply Quote 2
                  • activitysuper
                    activitysuper @Brocberry last edited by

                    Nice, as you said that should also help.

                    You might find if your picking up reviews, you could also pick up some social sharing which will also help. That's if you don't already have some social sharing buttons on the product page.

                    1 Reply Last reply Reply Quote 1
                    • EGOL
                      EGOL last edited by

                      Nice work!

                      Move these up a little higher in the SERPs and you will be running your competitors out of town.

                      On the non-product pages you can place obvious house ads that show you have a product page where a purchase and full details can be found.  Or you can place "add to cart" buttons on the other two pages.

                      To take full advantage of this each of your pages could be optimized for different variants of the keyword.

                      I don't get it why some people think this is a problem.

                      Cannibalization?  Hell yes!  You are ready to eat your competitor's lunch.

                      1 Reply Last reply Reply Quote 2
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