Domain Analysis

[cubicle_Craig]

Hi all,

Thanks for taking time to view my first question.

I've noticed quite a change in our domain analysis figures in the last month (we have dropped two points whilst a competitor has jumped up 7 points for domain authority) and wondered if this was unusual or not as I've only been a member for a couple of months and it seems to quite a leap for them!?

Cubicle Centre Ltd (washroomcubicles.co.uk) from 35 to 33 and Venesta (venesta.co.uk) from 27 to 34

The main changes I can see are that our number of links for External Followed (EFL) / Total External (TEL) and Total Links (TL) has dropped considerably whilst their's have remained fairly constant:

EFL from 439 to 242

TEL from 466 to 263

TL from 3686 to 2980

We have managed to hold a top three spot in Google for the search term 'toilet cubicles' (UK!) for quite a number of years now and I am concerned these figures may be the start of a fall / reduction in our search engine performance.

If anybody could give me some feedback or maybe even take a peep at our website (http://www.washroomcubicles.co.uk/) and see if there are any major SEO issues which I need to address to improve on the stats above, it would be very much appreciated.

Remember this is my first question so please go easy on me!

Thanks in advance.

[Marcus_Miller]

Nothing really jumps out at me but it's important to note that this is always a moving target and if you are losing links and your competitor is gaining links then you will, over time see a shift. Good links last, not forever, but they do last but if this young upstart is gunning for you then... it's time to make sure you are also defending the keep and doing some good content based link building, guest posting etc.

There also does not seem to be much of an effort to engage visitors and drive conversions, no kind of soft conversion with the download of X in exchange for an email address. Not to say that vanesta are doing this much better but they at least have a call to action in the text at the bottom of some of their pages.

If you have not seen any real movement south, then don't worry too much, but just make sure you are doing something proactive to maintain your good standing.

[cubicle_Craig]

Thanks for your input here Marcus.  Next stop for me is the 'Link Building' section!

You also make an interesting point about 'engaging visitors' which I will take on board and investigate possible solutions.