Help With Disappearing Rankings

[nezona]

Hi Guys,

I am stumped!!. I have been asked to look at this site http://www.quarrymotors.co.uk. Which has lost rankings for "BMW Parts" since a redesign of the site. Through a bit of detective work I have managed to get hold ot the wayback machine version of the old site here http://web.archive.org/web/20080520104847/http://www.quarrymotors.co.uk/

And according to the onpage factors I have compared with SEOquake, the keyword density, title tag, description is almost identical.

I have checked webmaster tools and analytics (I only have data from June 22nd) So I am unable to confirm what traffic was available before the redesign.

All other keywords:-

BMW Breakers

BMW Spares

Are on the first page but this keyword "BMW Parts" is on page 22??!?.

I have checked open site explorer and it's not a case over optimisation of anchor text as a majority of the keywords are pointing back to the url and it's one of the cleanest profiles I have ever seen.

The only issue, which it can't be is right at the top left corner of the site is a piece of text "Used BMW Parts & Spares"

Any help would be gracefully appreciated

Kind Regards

Neil

[Francisco_Meza]

That site doesn't deserve to rank. Come on! No content on the home page? Google can't tell what the keywords are.

Please read chapter 4. http://www.seomoz.org/beginners-guide-to-seo

Sorry if I sound harsh, but how can the owner of that site possibly expect to rank without content?

[nezona]

Hi There,

Your not being harsh. However the site does have text. I couldn't find it either. There is a drop down box  if you click on About Quarry Motors. There are actually 245 words on the home page with this box included.

It's ranking on page 1 for BMW Spares and BMW Breakers, but page 22 for "BMW Parts". I have covered way beyond the basics.

Kind Regards

Neil

[EGOL]

Flirting with hidden text penalty at bottom of page... only about 1% color difference.

[nezona]

Hi,

Thank you for your reply!.

I do think it maybe a over optimisation penalty but here "Used BMW Parts & Spares" (top left corner) instead. However he is on the first page for "Used BMW Parts" too, just "BMW Parts" is on the 22nd page

Kind Regards

Neil