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    4. Low Domain Authority - Rank Well For Competitive Keywords

    Low Domain Authority - Rank Well For Competitive Keywords

    Search Engine Trends
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    • HiveDigitalInc
      HiveDigitalInc last edited by

      Why don't you run SEOMoz's keyword competitiveness tools to get an idea of what makes them better. Also, take a look at some competitor data sets like Majestic and AHrefs - I always start with SEOMoz, but there is no reason to limit yourself to 1 data set. Chances are they have a bunch more spammy links that you aren't yet seeing, and those are giving them the lift.

      TheSEODR 1 Reply Last reply Reply Quote 2
      • TheSEODR
        TheSEODR @TheeDigital last edited by

        I dedicate one of my browsers for checking rankings and I never sign in, so it should be a pretty accurate SERP.

        The content has remained the same since I have been tracking them. The only difference with their content and other competing sites is they have the exact-match keyword listed multiple times throughout the site. However, it looks and reads very unnatural.

        1 Reply Last reply Reply Quote 0
        • TheSEODR
          TheSEODR @HiveDigitalInc last edited by

          I tried some other site explorers. There were a couple links that were shown on Majestic but not on OSE. None of the linkbacks seemed to be of any quality.

          1 Reply Last reply Reply Quote 0
          • TheSEODR
            TheSEODR @ak1lz last edited by

            I didn't think on-page optimization would put you above a site with decent on-page optimization and a better link profile - but maybe it does.

            They don't have any social profiles so social signals can't be a contributor to their high ranking.

            1 Reply Last reply Reply Quote 0
            • bradkrussell
              bradkrussell last edited by

              Don't be afraid to post the URL of your site and their site - it would help us to better understand the situation.

              TheSEODR 1 Reply Last reply Reply Quote 0
              • Klarke
                Klarke last edited by

                Some blackhats/greyhats make it a point to block Mozbot, Majestic and other crawlers from their private networks.   That prevents links from appearing in competitive reports.

                So try using Bing's Link Explorer given that they usually allow Bingbot and Googlebot to crawl.

                TheSEODR 1 Reply Last reply Reply Quote 1
                • TheSEODR
                  TheSEODR @Klarke last edited by

                  I thought there might be a way to block some link explorer bots but wasn't sure. Thank you for verifying that.

                  I was able to find a few more links on Bing's Link Explorer but still no substantial links.

                  Klarke 1 Reply Last reply Reply Quote 0
                  • TheSEODR
                    TheSEODR @bradkrussell last edited by

                    my URL is ________________________

                    Competitor site is __________________

                    bradkrussell 1 Reply Last reply Reply Quote 0
                    • Klarke
                      Klarke @TheSEODR last edited by

                      Well bing doesn't crawl and index as much as google ...maybe they're even blocking Bingbot.  It's not unheard of.

                      1 Reply Last reply Reply Quote 0
                      • bradkrussell
                        bradkrussell @TheSEODR last edited by

                        Hi Derek,

                        I have had a look at the backlink profiles of both sites. While yours is certainly much better than theirs in terms of number and quality of links - keep building links. 400 or so inbound links isn't a huge number. I suggest getting some high quality links from places like BBB.org (paid) or http://www.aboutus.org/DoFollow (free).

                        Now - looking at your on site analysis, you do pretty well for trophy terms like 'Bee Removal' - however I'm going to look at another term it seems you want to rank well for - 'San Diego Bee Removal'.

                        You're getting an F for this according to SEOmoz's on page reports. That term is not used anywhere on the page, in the title, in alt image tags, in a H1 tag or in bold/strong. Yes, you are trying to rank for it on this page - http://www.propacificbee.com/bee-removal-san-diego-bee-control.php - but if this is indeed one of your trophy terms (as I guess it would be by looking at your site) - why not try and rank for your homepage?

                        All those sub pages you have for different areas (Allied Gardens, Alpine, Bonita etc) should have more unique content too - there are way too many pages with VERY similar content. Google is going to frown upon this.

                        Hope this helps,

                        Brad

                        1 Reply Last reply Reply Quote 1
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