Google + 1

[bronxpad]

I would advise on focusing on Google Plus for your local seo and all 4 major social media sites for your larger demographic sites. Google plus is highly used by google of course to personalize an individuals search. This means that you have a greater chance of ranking well when a person +1 your site. On another note Bing takes into consideration Twitter and Facebook. So I suggest you work all 4 with an emphasis on Google+.

[Copstead]

Google +1 is something we can't ignore.  Google, the largest and most used search engine controls +1 and integrates this into their serps.  Even if it isn't a huge factor in SEO, it is a huge factor in serps.

But I wouldn't select just one Social site to focus on.  I would focus on the top ones.  Google +1, Facebook, Twitter, and maybe LinkedIn or Pinterest.  (It all depends on who your target audience is). Even if you aren't interacting with everyone on all of these sites, it is still important to allow people to Like, Follow, or +1 your site.

[webestate]

I don't think Facebook will benefit you from an SEO perspective so focus on Google + and get reviews.  Reviews are the reason why people have contacted me in the past.

[shiftins]

i know a plus one effects your serps and people in your google cicles but do you think that it has any bearing on regular serp rankings?

[bronxpad]

On another note, I would also try and get google reviews and yelp reviews. This can also help since the search engines sometimes add this info.

[bronxpad]

Let's look at it this way. If you have a site that is competing on a local level and you have 100 +1 and your competitors have none. It is my assumption that google will recognize this and rank you well for those in that same area that may have not +1 your site yet. Especially since google is focused on local results now days.

[Copstead]

I believe Social is going to be a huge factor in serps for the future, logged in or not, and I'm sure it has a little weight right now.  Or at least it is a signal to Google to pay a little more attention to a site or a page.

[Copstead]

But as Google +1 is to Google's serps, Facebook is to Bing's serps.

[shiftins]

thanks guys the reason i ask is after i convert traffic im having my new clients give the website a +1. i just wanted to know if this was worth the effort since i only knew it effected their search results and not the true organic serps.

[Joe_Nickdow]

I definitely recommend using google +1 on your website.  I think it will just be more and more important as your business grows especially for local search. I think as more and more people use it we will see a bigger impact in the organic rankings for those who have a lot of +'s.

Certain markets may be more apt to certain social sites. I think google plus has a larger user base in the computer/techie community verses your average person although they are pushing it on a lot of their gmail users.

I'd say put it all out there and see what works best.