How do I start a Google Local effort?

[bronxpad]

I was wondering how can I start a Google Local effort and how is it beneficial?

[Francisco_Meza]

Read this: http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770?utm_source=pluspost&utm_medium=plus&utm_campaign=stream

and watch this: http://www.seomoz.org/webinars/content-for-local-sites-and-local-search