Duplicate content penalisation?

[libertybathrooms]

Hi

We are pulling in content snippets from our product blog to our category listing pages on our ecommerce site to provide fresh, relevant content which is working really well.

What I am wondering is if we are going to get penalised for dupicate content as both our our blog and ecommerce site are on the same ip address? If so would moving the blog to a separate server and / or a separate domain name be a wise move?

Thanks very much

[Marcus_Miller]

Hey

Duplicate content is duplicate content whether that is pages on the same site, different sites, different IP's, different C blocks etc.

As long as these 'snippets' are not the main page content then having a duplicate bit of text between the blog and the product page should not be a major issue.

Point to take away here is that lots of sites use duplicate product descriptions etc, it is better if they are unique, but it will not generate a penalty if it is not the main page content.

Go unique if you can but ultimately do what is best for your users.

Hope that helps.
Marcus