Domain Authority Mind = Blown

[InkCartridgesFast]

Hi guys, I've focused on building my domain authority for a while now, it's stll low but i'm sure it'll increase.

My competitors have 0 backlinks to most of there products which is good, i guess. However they have a domain authority of around 70-80. Which is really high.

There product pages get a page authority from 60-70+ which means they rank very high with no backlinks. I can easily out rank them by getting backlinks but it's a very time consuming and costs quite a bit of money to out source it.

My question is... is it really all about page/domain authority? I can't see any other factors that allow them to rank high for the products. Also my mind is blown as you can create a blog with a high Domain authority such as Wordpress but that doesn't mean your blog will instantly rank high right?

Is there something i'm missing with there website? I'm so confused right now! Any help would be great.

Main competitor is: http://www.stinkyinkshop.co.uk along with http://www.cartridgesave.co.uk (Stinkyink to be a member here actually)

[EGOL]

From what I can see you have entered the ring with the heavyweights.

This is a techsavvy niche and the people you are challenging work really smart and really hard.  And they have been doing that for a long time.

I pay very little attention to DA, PA, etc.  Instead I look at the content of the site and the buzz about the biz.     To beat them you are going to need a popular site and a praiseworthy business.

Go to each of these sites and get a measure of their social cred....  cartridgesave....  33,000 Google reviews... stinkyink... about 10,000 reviews.  Check twitter and FB for their brands.

(I don't even live in the UK and I have heard of these businesses.)

These are businesses that people are singing about.  People are typin' their domains into Google - asking for them by name - over and over again - every time they need a cartridge.

Lots of people will disagree (especially hard core SEO linkbuilders).

But I think that you will need a lot more than SEO to defeat them.

I don't think that google is going to look at the links of a website and rank them above these guys without a huge human popularity factor.