Using the right Schema.org - & is there a penalty in using the wrong one?

[xoffie]

Hi

We have a set of reviewed products (in this case restaurants) that total an average rating of 4.0/5.0 from 800 odd  reviews.

We know to use schema/restaurant for individual restaurants we promote but what about for a list of cities, say restaurants in boston for example. For the product page containing all of Boston restaurants -

should we use schema.org/restaurant (but its not 1 physical restaurant)

or schema.org - product + agg review score?

What do you do for your product listing pages?

If we get it wrong, is there a penalty? Or this just simply up to us?

[eunaneunan]

[quote]If we get it wrong, is there a penalty? Or this just simply up to us?[/quote]

Simply google will not use the rich snippets, don't think it will get penalised.

You can test here:

http://www.google.com/webmasters/tools/richsnippets

If you works there it should work in the serps.

We finally got our schema done a few weeks ago, and with in a few days google was using them on our more popular pages.  I don't think schema/rich snippets, effects you rankings, just makes your link more attractive/clickable for the user.