Ok to use rich snippets for same product on multiple pages?

[AndyMacLean]

I am developing a new set of pages for a series of products which exist on separate sub domains linked to the root domain. The product pages on the sub domains have rich snippets; review count, review score etc. The new pages im building out are for the same products though on the root domain and with different content. Im not comfortable marking those pages up with rich snippets too given they will have the same review counts, scores etc though would like to if its viable? Any thoughts/opinions?

Thanks,

Andy

[Nobody1560986989723]

My first question would be why are you showcasing the same products on different pages? Do you have 'featured products' or 'most popular' products or 'special offers', for example or is it something else.

After considering that, assuming there's a logical user-driven reason for doing it - I can't see a major problem if the rich snippets are consistent for each product.

Of course, depending on whether this is manual or automatic/CMS driven it will become a headache to keep product snippets updated in multiple locations so on that front I wouldn't encourage it. Get a balance though - if you can encourage click through from the root to the sub-domain then the snippets will be picked up anyway. Don't make running your site more hard work than it strictly necessary.

Just my £0.02p (I'm in the UK so I can't give you 2 cents ;))

[AndyMacLean]

Hi Thanks for the reply.

The reason for the new pages for the old products is 2 fold really. 1) the sub domains dont rank as well as they could simply because they are sub domains, they get little link juice externally or internally and there is internal opposition (fear) to moving them to the root domain. The root domain is high authority, ranks well and so showcasing the products on the root domain is a great option. 2) People can use the product and use different search terms to find the product than is currently represented by the products on the sub domain e.g. a hotel in london home page can be optimised for hotel/accommodation keywords, it would also be useful to be found for 'short breaks in london' so you may chose to create a short breaks page. Same product, 2 different approaches and content required. (not actual example).

Ill take the 2p and spend it, im in the UK also.

[Nobody1560986989723]

Why don't you move everything to the root domain?

You can keep all the subdomains in existence and put in 301 redirects from the sub-domain to the root domain and then any links that may be coming in you just ask to get them changed?

Then the search feature also is tweaked to only look at root domain?

This would simplify the site a lot and make it much easier to manage in the long term.

Just my opinion, but hope it helps.

P.S. Spend the money wisely, we're in a recession don't you know?