High Authority, What Value?

[Paul78]

Hi there,

We have recently had one of our products reviewed on the BBC, however there is no actual link going to our domain, it just mentions www.mydomain.com but not linking, does this have any value in SEO?

Thanks

[Matt-Williamson]

It depends how you look at it - in terms of direct impact on your rankings then no, as there is no link juice coming from a mention of your domain without an actual link. However the BBC is a very busy site and has lots of traffic (it is high authority as you say), so a mention on there will no doubt have some impact on your website as there is a good chance that you product review will gain exposure through social mentions and this can lead to links from other sources which definitely has SEO value!

[SEODinosaur]

No it does not. In order to get the juice you need the link.

[Paul78]

Thanks Matt for quick reply, this makes sense.