Making the most of original artwork

[RogerElliott]

With the recent Penguin update meaning we have to work even harder to get links to our ecommerce site, we are trying to come up with creative ways to make our product and category pages more linkable.

The recent Seomoz articles on the topic here and here are brilliant and have stimulated some ideas, but we also have a unique opportunity that I want to make the most of.

Some of our eBook products contain original cartoons by the author, which relate to various products on the site. They are funny, and sometimes poignant, and seem to me to be very shareable.

The question is how to make the most of these. We have thought about simply embedding the images on the product page, with sharing icons directly underneath. And ditto for categories where the images make sense.

Then we were wondering about creating a separate Artwork area in the content area of the site where the image could be downloaded in large format for printing, should people wish. Again with the sharing icons.

The other thought was to create a Flickr account with the cartoons in, which would hopefully lead to widespread use of them, but I guess the trouble with that is the link love ends up on Flickr instead of our site.

We think there's a real opportunity here, and just want to make sure we make the most of it! I'll happily share the results once we decide what we're going to do with them.

(I've attached an image so you can tell us if you think we're woefully off the mark

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