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    4. SinglePlatform's Restaurant Menu Across Web Properties vs "SEO-Optimized"

    SinglePlatform's Restaurant Menu Across Web Properties vs "SEO-Optimized"

    Search Engine Trends
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    • mgalica
      mgalica last edited by

      Surprised I wasn't able to find an existing answer given that SinglePlatform apparently serves 500,000 SMBs with menus that appear on over 150 publisher websites.

      Given Panda's razor-sharp intolerance for duplicate content, am I safe to assume that any claim of SinglePlatform's menu on a local restaurant being beneficial to your SEO is now spurious?  If so, what's best way to handle this as a potential SEO liability while still having one of their nicely formatted restaurant menus on your site?

      For reference: http://www.openforum.com/articles/using-singleplatform-to-build-a-digital-presence


      Update May 7, 2012

      Connected directly with the folks at SinglePlatform, and the answer here is a lot simpler than my over-thinking of it.  The menu usually sits within an iFrame or widget so that's that.  But the ability to truthfully show an up-to-date menu for any given establishment is a legit way to address the healthy amount of local search intent  that seems to be directed at exactly that.

      Overall a pretty slick platform, looking forward to seeing how they grow into the SMB, local & mobile in the coming months, I think the space is ripe to benefit from products/services that take advantage of these sorts of economies of scale.

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