Hyphens in Page Titles?

[costarica.com]

We are using a combination of keywords using our brand name.  So the keyword is structure as:

brand name - word (separated by a hyphen)

When I run a report on the page for the keywords that have the above format, the report tells me that I need to use the keyword in the title of the page.

Is it okay to have hyphens in Page Titles?  I assume not, but I want to double check.

Thanks,

Alex

[irvingw]

you mean in the <title>tag? yes you can use hyphens.</p></title>

[costarica.com]

Then, why when I do a report and the keyword consists of brand name - another word, On Page Analysis Report Tool tells me that I need to put the keyword in the title tag?  Is it just a bug in the tool then?

[Matt-Williamson]

Hi Alex - have you considered using a format such as this for your title tags -

Word | Brand Name

However to actually answer your question it is fine to use hyphens I have several well ranked pages that use a hyphen in the title tag and this has not caused me any issues - out ranking sites that don't use the hyphen format. The thing I would think about though is having your brand regularly coming before anything else in the title tag that's why I suggested the format above - just a suggestion. You can still rank well for branded keywords with your brand being second in the title tag order.