Missing Title Pages

[Hartz]

So, one of the campaigns I am running has 90 pages with missing titles. Normally I would consider this a very bad thing, BUT, the pages are product description pages. The referring pages are product listings, and the pages without titles, are small pop-ups.

For example on a bigger stage: Nike has a product page, when you click on a shoe, a small window pops up with price, description, etc. How important/ vital/ relevant is it to have titles for these pop-ups, if it is even possible.

Thank you in advance!

[KaneJamison]

IMO, those popups should either be (A) real pages with more content or (B) content on the product pages that is in the HTML of the product page, hidden on pageload by javascript and then "popped up" via javascript when clicked.

I'd rather have one big product page with lots of content on different products than 90 mini-pages without much value that I have to noindex so customers aren't stumbling upon them via search engines.