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    4. Can bad text URLs hurt pages?

    Can bad text URLs hurt pages?

    On-Page / Site Optimization
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    • loopyal
      loopyal last edited by

      If you have some pages that contain plain text URLs (not anchored links) that used to be good URLs, but are now bad, either because the website shut down or because it has been acquired by someone else and is now parked (or worse) - are those URLs enough to cause quality problems?

      For example:

      This information was brought to you by Waymaker http://www.waymaker.net

      These aren't the only ones.

      And yes, I know I should fix them, but there are probably 10,000 pages like it.

      I will fix them, but its not something I can do in a few minutes.

      (this one is easy to fix programmatically, but others are a lot more complex)

      So my question is: do you have actual experience that these are bad enough to cause ranking problems (making them low quality)

      1 Reply Last reply Reply Quote 0
      • Highland
        Highland last edited by

        I don't think that bad anchor tags can hurt you unless you're pointing to bad pages on your own site. Linking to a 404 page, for instance, will cause bots to try and spider the bad page instead of a good page. The concept here is called crawl budget and it's not devastating, it just slows down indexation.

        I don't think a plain text reference can hurt you at all.

        loopyal 1 Reply Last reply Reply Quote 1
        • BryanCasson
          BryanCasson last edited by

          If bad anchor tech could hurt your quality then every competitor would be linking to you with bad anchor text. You simply do not get the same quality benefit as good anchor text. Put it this way:

          Site A = Vet
          Site B = Dog Parlor
          Site C = Car Sales

          Site A ---> Site B with Anchor Text "Wash Your Dog" = 9/10 Quality Link
          Site A ---> Site B with Anchor Text "www.dogservice.com" = 7/10 Quality Link
          Site A ---> Site C with Anchor Text "Car Sales" = 2/10 Quality Link
          Site A ---> Site C with Anchor Text "ww.carsales.com" = 1/10 Quality Link

          As shown above, relevant links are what counts, Anchor text just gives you a added benefit

          loopyal 1 Reply Last reply Reply Quote 1
          • loopyal
            loopyal @Highland last edited by

            Thank you.

            I am fixing both types now.

            1 Reply Last reply Reply Quote 0
            • loopyal
              loopyal @BryanCasson last edited by

              Thank you Bryan.

              These are links on my site in old stories.

              Some aren't links, as in the example above, they are just plain text - no anchor tag.

              Some are anchor links, to website are now defunct

              Some are anchor links to websites that have now been parked

              Some are anchor links to websites that have now been taken over by unrelated people.

              So my aim is to clean them all up, but I'll do the most damaging ones first, because there are a lot of pages.

              1 Reply Last reply Reply Quote 0
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