Do Live Web Video (eg: WebOuts.com) Help CRO?

[JoeInternet]

Wondering if this would be worthwhile for a single purpose SEM landing page, but I can't find any concrete #s regarding its effectiveness in increasing conversion rate / dropping bounce rate.

Has anybody found independent studies or cases? Thanks!

[JasonJackson]

I think that since this is so new (first time I've seen it used) that you are approaching it wrong.  The chance of finding those case studies is slim.  The sure fire way would be to implement it and test.  What I'd be looking for:

1.  Compatibility with my target audience (i.e. can they see it)

2.  Usability implications of the video (e.g. the bounding box of the video on the webouts.com home page completely blocks all the links on the left side of the page... bet they are losing sales over this).

3.  Will it annoy the audience?  It autoplays, so probably will annoy unless it is done right.

4.  And finally, your conversions.

Can this be done right? Oh ya, just look at the Camera Corner Connecting Point: Expo Thank You Message Landing Page here(scroll down... can't link directly): http://webouts.com/FeaturedClient.php?apid=