Using follow links on client and resellers site

[blakadz]

Hi, i have a backup software product that I sell to business.

I would like to create a badge that says something like "powered by x backups". This would be an image with a href url pointing back to my company site. I would intend to give the client a discount if they were to place the small logo in the footer section of their website. I would also like to offer this to resellers. For example "Authorised reseller of x backups" badge that could be placed on the resellers website.

I would like to do this for two reasons:

• To promote my company to the visitors of the clients website
• To build link juice

Would this be effective in building quality links? It this type of link building allowed by google? If not, how strict are they? Is there any variation of my intended promotion strategy that would be more effective?

Thanks

[RobertFisher]

Adam,

I think as long as you are up front about it to each, it is a good way to build links. As a footer link, it won't have near the strength as if you said just above the footer for example. For the reseller, I would try to get it in the main content and above the fold if at all possible.

Give it a go.