Personal and Company Blog

[sat13]

What are the correct methods for showcasing articles on your Companies blog as well as your own personal blog to avoid the content to be flagged up as duplicate content?

[KaneJamison]

Hi MR,

Could you be more specific?

Are you looking to publish the article on one blog, and quote it on the other blog? If so, I typically would choose one or two paragraphs to quote, and use the actual quote tag in Wordpress, and then link to the rest of the article if people care to read more.

[sat13]

Ideally I would like to publish the entire article on both sites.

I understand it's best to take a snippet and leave the content in whole on only one site but is there anyway around this?

I am writing many articles that will work just fine under my companies blog but I also want to include on my personal blog but don't want to push visitors away from any of the sites.

[CaseyKluver]

Chances are that content from your company blog should not belong on your personal blog.

'Not only is it a bad duplicate content practice, it doesn't make sense for a user. What motivation does a user have to visit your personal blog, if the same content can be found on your company blog?

If your looking for the correct method, posting good unique content on individual sites is the correct method.

[sat13]

If the company blog has weekly posts on various topics with various authors and a user wants to read more about a particular topic they can go and visit the author's personal blog.

I also think it makes sense to post the article from the company blog on the personal blog for those that don't know about it or aren't driven to it.

[JamesNorquay]

In the end of the day the best thing you can do is make unique articles on your blog, if you want to showcase content only of another site what you can do is take an image of the content then write a paragraph below the content about the image which you have from the other site (an idea)

But the method I usually use is to make unique content on most of my blogs, and not copy it accross sites.

[MiriamEllis]

Hi Sat13,

Just popping by to say I think you are being given the right advice by members who have contributed to this thread.

It kind of all comes down to effort. If you want to publish two distinct blogs, you need to be prepared to create separate content for them. Think of it from the perspective of the end user. Why should he read two different blogs if they duplicate one another in terms of the information they provide?

For example, SEOmoz has its own blog, and Rand Fishkin has a personal blog. Rand might choose to cross excerpt a post from one to the other if he thought it was really important, but he wouldn't simply pick up a blog post from one and put it on the other. That wouldn't be in the best interests of Rand's readers, right?

If you are dealing with a multi author blog at your business and would like readers to have the option to get to know more about the author's personal writings, create profile pages for each of the authors that link to their personal blogs. That will achieve your goal of letting readers know more about the authors' other publications.

But, bottom line, what you are reading in this thread is steering you in the right direction. Make distinct efforts for the two blogs. And, don't forget, you can use RSS feeds if you really need to have snippets going elsewhere.

Good luck!

Miriam